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Google and the FTC battle it out and guess who won? Google of course!

One of the main complaints in the recent FTC investigation was alleged manipulation of search results. The FTC did find evidence that Google altered its search algorithms to favor its own websites over competitors and that the non-Google sites suffered significantly less traffic to their websites. Despite this, the FTC determined that the changes to the search algorithm “could be justified as innovations that improved Google’s product and the experience of its users.”

One example stated was, the variations to Google’s search algorithm presented the searcher with a greater mixture of websites on the first search page. As FTC outside counsel stated, “Undoubtedly, Google took aggressive actions to gain advantage over rival search providers. However, the FTC’s mission is to protect competition, and not individual competitors.”

To read more about the FTC investigation of Google click to: http://www.jonesday.com/antitrust-alert–what-businesses-need-to-know-about-the-ftcs-settlement-with-google-01-10-2013/