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No one can afford to miss a call or have a call mishandled.

No one can afford to miss a call or have a call mishandled. If it happens often you are going lose sales and revenues. Any business person can understand that.

The television industry is no different. A recent study was done by Marchex targeting cable and satellite TV industry to determine if missed and mishandled phone calls cost money.

The findings were not surprising. They knew they were losing money but just didn’t realize how much – $100 Million a year.